A new look for Slow Ways

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Celebrating our birthday with a new logo and a guiding star

Slow Ways is five years old this year and we’re growing up fast!

You’ll be hearing about lots of exciting changes and improvements over coming weeks, starting with the gradual roll-out of a new identity.

We’ll be keeping our snail as a mascot, but our visuals will be changing. 

We are very grateful to our logo, fonts and design elements. They’ve done so much for us!

But thanks to the wonderful people at If Collective we’ll be shifting over to this logo

And as part of this, we’re getting a new badge: a compass, destination, idea… a guiding star.

At first you’ll just see our logo change. Over time you’ll slowly see other changes too.

We hope you enjoy it and that it grows on you. We think it’s smashing and can’t wait to see it around the place.

Slow Ways
Slow Ways
Slow Ways is an initiative to create a national network of walking routes connecting all of Great Britain’s towns and cities as well as thousands of villages. It’s designed to make it easier for people to imagine, plan and go on walking journeys, walking further and for more purposes.