Research conducted for us by YouGov reveals that over half (52%) of adults want to discover new walking routes this summer. With the extended summer break ahead, many are keen to explore the UK’s hidden routes. However, a lack of inspiration and local knowledge is stifling people’s sense of adventure.
1 in 4 (26%) say they miss out on enjoying nature as much as they’d like, while over a quarter (29%) feel they miss out on exploring new places because they don’t know the best routes to follow.
A further 22% say they don’t feel confident finding routes that meet their needs and interests, highlighting a significant barrier to getting outdoors more often.
In fact, nearly half (49%) of UK adults said they would walk more often if they had access to a trusted, easy-to-use website and app offering routes tailored to their interests and needs.
This new research clearly indicates that millions of people are missing out on the full benefits of walking because they are not finding routes to follow.
This is especially true for people living with fears or disabilities, who need to find walks that are suitable for their children, are looking for routes that match their special interests – or are short of time and just need a reliable source for great routes they can trust.
We have a big plan to fix that.
We are crowdfunding to make it easier for everyone to find, follow and shape the best routes – and not just for walking, but for running, cycling, wheeling and riding too.
And we’d love for you to be part of it.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,036 adults. Fieldwork was undertaken between 8th – 9th July 2025. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
